Marketing has always been a part of my life. As a matter of fact, when I was a little boy, my first job was a salesperson in a shop. Commercials have always fascinated me. I used to contemplate their details and colours which motivated me to work as a graphic designer during high school.

Nowadays marketing is changing at a frantic pace. Today’s consumers have become more aware, more demanding, and not easily convinced. Transparency is required, and a good product or service is a foregone conclusion. Creativity is essential in marketing. Studying financial sciences and working as an accountant made me consider the financial aspect of marketing as an essential thing, especially in regards to Calculate the Return on Investment (ROI) of Marketing efforts.

Understanding customers is also a foregone conclusion. I do believe in the rule that says “if you want to sell something to John, you should see and think as John does.” I am a person who has the ability to understand people from different backgrounds. People and their contradictions is something that attracts me. I have a great interest in learning about topics that deal with the human psyche to the extent that I write short stories about people by using my vivid imagination. In fact, having a master’s degree in Marketing and Consumption, coming from an Eastern cultural background, and living in Western Europe for many years helped me considerably develop this ability.